Harry Potter star Emma Watson – Hermione Grainger in the films based on the books by JK Rowling – has launched a fashion range in collaboration with People Tree, a sustainable fashion label to produce environmentally friendly clothes and accessories reports Edie.

The range is scheduled to launch next week (February 8th) and Emma acted as creative advisor on the designs which includes jerseys, t-shirts, dresses and trousers among others. The range will be available to both men and women.

Emma previously also fronted advertising campaigns for Burberry.

The People Tree line will use 100% organic and fair-trade cotton, and will be made entirely by hand by fair-trade groups in India, Bangladesh and Nepal.

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