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Sainsbury’s gets customers to produce electricity

June

Posted at 15 June, 2009 by Oliver

A new Sainsbury’s store to open in Gloucester is to have its checkouts powered by its customers.

Kinetic road plates in the car park are expected to produce 30kW/h of clean electricity that will be directed into the store every time a vehicle passes over them. This energy will be more than enough to power the checkouts in use.

Sainsbury’s motto – try something new today – is particularly apt as it is thought to be the first store in Europe to use this technology.

The new supermarket also has other green methods in place including using rainfall to flush the toilets, solar panels to heat the hot water and more than 90% of the construction waste of the new Sainsbury’s was recycled.

Alison Austin, Sainsbury’s environment manager, said: “This is revolutionary. Not only are we the first to use such cutting-edge technology with our shoppers, but customers can now play a very active role in helping make their local shop greener, without extra effort or cost.

“We want to continue offering great value but we also want to make the weekly shop sustainable. Using amazing technology like this helps us reduce our use of carbon and makes Sainsbury’s a leading energy-efficient business.”

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  • I am pleased to say it is interesting that this blog has a great variety of viewpoints to better understand the situation and that is what most caught my attention and has a great variety of comments Whether in their hands or someone else's, this is an idea whose time has come. The users want more. And they're ready to help. Im agree
  • ShoutingInDigital
    Another equally environmentally friendly idea would be to sit all of the checkout staff on exercise bikes instead of chairs. Not only would their fervent cycling power the store they would get a little exercise too.
  • Have you written to Sainsbury's with your suggestion? I'd love to hear their response.
  • ShoutingInDigital
    I have not sir, I have not.

    So far I have spent my time researching the supermarkets across the UK to find the checkout assistants with the biggest calf muscles. I believe this will be of upmost importance if they are going to power the store with their legs.

    While I have found farm foods staff to have the widest legs, preliminary results suggest this is not muscle. Therefore I will be knocking them off the list and am focusing instead on more up market supermarkets, hence my interest in Sainsburys.
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